If you want to stay in touch with your existing customers and attract new ones, email marketing is the way to go. However, it can feel overwhelming to start up an email marketing campaign because there are a large number of different strategies you can utilize. The article below discusses the email marketing industry, and how your business can benefit from it.
An excellent tip for email marketing is to follow up with some type of update on your products or services that you are providing. For example, you could add a “buy now” feature onto your email. The ending of your email could inform your readers to keep in mind the up-sell as well.
Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too. Using this strategy makes it easy for you to build a large list of potential customers who have agreed to receive your marketing emails.
Try to send only one email campaign message each week. Chances are, your customers receive a ton of email everyday, just like you. If you send more than a weekly email, they may begin to skip over them or delete them without ever receiving the content you worked so hard to create.
An email marketing campaign needs a design and testing phase, just like anything else. Plan on putting in time making sure that your messages get past all techniques used for fighting spam, from content filters to image blocking and java-script suppression. You can send out a million messages blindly and not ever know if they are even seen.
Use tools to measure the success of your email marketing campaign. You should learn all you can about how many times your emails are read, if your subject lines are being read, which articles you write are being read, etc. Using information like this can help with the future success of your campaign since you will know what works and what does not.
Focus on a single message per email you send out. Don’t try to cram a whole bunch of topics into a single email.Too much information can lead to the recipient not reading over everything carefully and possibly just tossing the message. Have an informative4 subject line and the gist of your topic in the email to get them to read it.
Do not rely on pictures in your email to get your point across. A lot of email clients will block images right away. The result might be unattractive or unreadable messages. Always use clear text for your most critical information, and be sure to use descriptive alt tags for any images that you include.
Make responding promptly to emails your top priority. If a potential customer reaches out to you through email, you ought to do everything you can to reply to them within one day. Waiting longer may cost you the customer, and they may mention the lack of response to others.
Do not send out rough drafts of your content. Write out what you want to say, and then cut the word count in half and rewrite to fit within your new limit. This generates messages that get to the point. Readers want to spend no more than three paragraphs of time reading your message, and maybe not even that.
You can create a targeted mailing list by having customers get their friends to sign up too. The reasoning is that their friends are probably interested in the same things as they are and trust a friend’s recommendation. Include a subscribe for the link in your emails so that customers can forward them to friends, helping your mailing list grow by leaps and bounds.
You might want to send a follow-up email to your clients that includes a caution if your products or services supply is running low. You could include a link that tells them to click here and begin. The ending postscript could tell them to act now before your supply runs out.
In order to better your email marketing plan, consider joining emails with social network sites, including Facebook, YouTube, and Twitter. By sharing your information with their friends and getting their interest in your content, your email list can be expanded.
You can target a very large group of potential customers by making your email campaigns accessible to mobile devices. So many people these days use mobile devices to check their email, you can make your emails attractive and engaging by using small images, and using small, to-the-point messages. Be sure to put your logo at the top of your email.
Implement a double opt in. Sometimes clicking a little box to signify that you want to receive e-mails slips by a person. To eliminate complaints of spam, use a double opt in. Have the person confirm that they wish to receive e-mails by verifying their e-mail or clicking a second button.
After a customer makes a purchase, offer them a coupon good on their next visit in your thank you email. The coupon should be provided by having the customer click on a link in the email. Reinforce the savings by mentioning near the end of your email how much money can be saved by utilizing your coupons.
As previously stated, the world of email marketing can be one of the most effective ways to reach your customers and to increase your customer base. The information you have learned from this article will help you harness the power of this technique.
