Marketing emails have been around almost as long as the Internet. Although spam and program filters can effectively block useless messages from getting into another person’s inbox, email marketing can benefit the sender and the receiver, when done correctly. This article can help you help others, as well as help your own wallet.
When following up to your customers via email, you could try following up with some kind of reminder. For example, you could add a “visit today” button onto your ad. In addition, the closing of the postscript could inform your customers to make sure they do not disregard the CTO.
Make sure that you get permission from customers or potential customers before sending out your emails. If people do not want to get emails from you, they could mark your emails as spam or even ignore you altogether. There is even a chance that your email service could take you out of their system.
Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters.
Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they’ve signed up. The third email should contain their first newsletter and their special offer.
Treat each reader like a relationship. Ask in the first email for permission to send more. In the second email, tell them what discounts, products and services they can expect in future emails. In the third email and after, follow through with the content you promised to provide them with.
Data mine your email list and bucket your audience into various segments based off of any profiling data you have. This will allow you to be more strategic with your messaging and effectively increase your chances of higher open and click through rates. Even if you don’t have profiling, look to geo-targeting. Various regions respond differently to different types of messaging.
Try engaging the customer using the subject line of the email. Your email must grab your reader’s attention the minute it lands inside of their inbox, otherwise it may go into their trash. If you have a weak or uninteresting subject line, that is exactly what will happen. So try spicing up your subject line with some creativity.
Go for professional over slick with your emails. Don’t send emails that look like flashy webpages. This comes across as impersonal to the recipient. Also, keep in mind that many email programs will not display HTML images. So, do not focus on images in your emails. Go for concise, professional, and inviting so that everyone can read it.
Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it’s usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!
To improve your email reading rates, offer subscribers the option of seeing your newsletters in either plain text or HTML. Too many companies send their emails out in only one format, discouraging their less tech-savvy readers or alternately disappointing readers that expect a more dynamic presentation. Offering every newsletter in both formats makes it more accessible.
Your emails should contain an incentive. When they have a reason to do business, they often will. As an example, give them free shipping when they order more than $50 worth of merchandise or services directly from a link on your site.
When you’ve determined your email’s frequency, make it into a schedule. Set the times and dates of when you have to send your recipients your emails. It doesn’t matter if you send an email daily or monthly, sticking to a schedule can keep you organized and can allow your recipients to know when they can receive your emails.
It is your responsibility to ensure that your opt-in list is truly opt-in, so include an email confirmation as an added security measure. Providing an opt-in option on your website will make subscribers confirm their interest in receiving emails from you. The email should have links for both confirming and canceling the subscription Your subscribers will like the extra security measure, and you will have extra proof that you are not spamming your email recipients.
Use succinct subject lines. A subject line that is less than 60 characters long is more likely to be noticed by a reader and is more likely to be opened than a message with a lengthy subject line. If there is no way around using a long subject line, be sure that you mention the most relevant information first so it is not eliminated when it gets to the recipient’s inbox where it may be truncated.
Offer your customers a chance to sign up for your special email promotions. This way, they will have voluntarily signed up to be receiving your emails and the messages and promotions will not come across to them as spam. Gaining the permission of your customers to email them with offers will help keep your customer’s trust intact.
If you do email marketing right, it doesn’t even look like marketing. The reader doesn’t even realize the email is an ad. They will anticipate receiving your messages if you offer something that is worthwhile. This will increase your brand recognition in a positive manner. Using marketing methods such as this might just mean you develop a loyal clientele who swear by your services and products. Remember the tips in this article so you can do well with email marketing.
